One question that often comes up when I am talking with prospective companies about acquiring premium domain names is how to integrate a new domain into their existing business. Some fear that technology challenges can arise from replacing a domain name, however, there are ways to put the domain name to use with minimal disruption and re-engineering.
Point The New Premium Domain To Your Current Website
This is the simplest way to leverage your new domain name. Most registrars make it very simple to point a domain name to a new website, and some even offer features such as email and domain forwarding for domains at no additional cost. The process will take less than 5 minutes to implement, and the name server updates are usually completed within the hour. In the worst case, it may take a few hours, however, this is the simplest way to leverage the name.
Set Up a Landing Page
Premium Domains can make great domains for lead capture landing pages. Some companies like to utilize multiple landing pages that highlight specific features, offerings, products, or services. There are several simple landing page builders out there such as LeadPages, Clickfunnels, and Unbounce.
Create an Additional Website
Perhaps you want to truly dominate your market by operating multiple websites in your industry. Acquiring a premium domain name can play a key role in the success of these websites. This is one of my favorite tactics and I used it successfully many years ago when I owned a mortgage company. I ended up ranking 1st, 2nd, and 3rd, for a keyword phrase that my target clients searched for. (As a side note, I also ran Google ads so we got customers from both paid and organic search.) Although it will increase your marketing team’s tactical output, implementing a multi-site strategy in your digital marketing roadmap can ultimately prove profitable.
Replace Your Website Domain
If your website uses a less than optimal domain name, then replacing it may make sense. Domain names that are long, contain hyphens, or are hard to spell, make great candidates for a domain upgrade. It’s a one-time investment (with a small annual renewal) into your technology infrastructure that will pay off over time, by reducing the loss of website visitors and giving your return visitors a better user experience. If you replace your domain name, make sure that your former domain name is pointed to your new domain (both for the website and email) so you don’t lose any visitors or emails.
So, now that you see how simple it can be, are you ready to acquire a premium domain name and put it to work? If so, reach out to us so we can discuss your specific needs and goals, and I would be honored to help you find a premium domain name that meets your goals and your budget.
(Originally posted on LinkedIn)